Stop Selling AI — Start Solving Real Problems with It

AI is the hot topic right now. Everywhere you look, people are talking about it. From AI tools and agencies to "get rich quick" schemes built entirely around artificial intelligence — it’s easy to get caught up in the hype.

But here’s the truth: AI alone won’t make you rich.

The real opportunity lies in solving real-world problems — and using AI as the tool to do it faster, cheaper, and better than ever before.

The Trap of Selling “AI”

Right now, we’re seeing a gold rush of people trying to build AI businesses that… just sell AI.

That might work temporarily, while AI is still new and shiny. But long term? It’s not sustainable.

Why? Because in the next 1–3 years, every business will have access to AI. The technology itself will be everywhere. It’ll become expected — not exceptional.

That means selling “AI” won’t be a competitive advantage anymore.

Instead, what matters is what you do with it.

AI Is Not the Product — It’s the Enabler

If you want to build something meaningful (and profitable), focus on this:

What real-world problem can you solve better with AI?

AI is your enabler. It gives you the ability to build apps, software, tools, and systems in a way that used to require entire teams of developers, designers, analysts, and more.

Before AI, creating a custom solution might have cost hundreds of thousands. Today, you can do it solo — for a few hundred pounds or even less.

That’s the real revolution.

A Real Example: Meal Sharing + AI

Let me give you an example.

We’re currently building a calorie deficit meal-sharing app. It’s a simple idea: real people sharing real meals that helped them lose weight.

But here’s the real-world problem we’re solving:

• People don’t know what to eat.

• They’re confused by macros, calories, and portion sizes.

• They want inspiration, without judgment or complicated logging.

So we use AI to solve that — not by selling AI, but by delivering instant meal analysis, calorie estimates, and “deficit-friendly” ratings with just a photo.

We’re not selling “AI”.
We’re solving a weight loss problem — and AI is the tool that makes it possible, instant, and scalable.

Real Problems in Other Industries

This principle applies to any industry.

In fulfilment, for example, the real-world challenge is logistics: getting a package from Point A to Point B as fast and affordably as possible.

AI can optimise that:

• Mapping delivery routes

• Forecasting demand

• Automating warehouse operations

• Streamlining inventory and picking systems

But again — AI isn’t the product. The solution to the logistics problem is.

The same applies to businesses like Tesla. Elon Musk isn’t just selling AI. He’s solving transport problems — autonomous driving, robotaxis, or intelligent robots — and using AI to do it better than anyone else.

So What Should You Do?

Ask yourself:

• What problems does your audience, industry, or community face every day?

• What bottlenecks, inefficiencies, or frustrations could be removed with AI?

• What’s something that used to cost £10,000 to build — that you could now build for £100?

Then start there.

Use AI to enable your solution — don’t mistake it as the solution.

Final Thoughts

Yes, AI is exciting. Yes, it’s powerful. Yes, it’s here to stay.

But don’t get distracted by trying to “sell AI.”

The businesses that win in this next wave will be the ones that use AI as leverage — to solve real, meaningful problems.

That’s where the value is.
That’s where the money is.
And that’s where your breakthrough lies.