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In the ever-evolving world of online business and personal branding, few stories are as raw, real, and inspiring as that of Mike Rezendes — better known as Reezy Resells. With over a decade of selling on Amazon and half a million YouTube subscribers, Reezy has built not just a business, but a mission-driven brand that changes lives. Here's how he did it.

It Started with a Skateboard and a Dream

Reezy’s passion for video started long before YouTube existed. As a kid, he’d splice skateboarding clips together using two VCRs. He wasn’t just filming tricks — he was chasing a deeper desire to be remembered. Growing up in poverty, he saw personal branding as a pathway to significance.

That hunger to matter, to be somebody, ultimately collided with technology — and YouTube became his canvas.

The Pivot from Vlogging to Value

At first, Reezy envisioned himself as a vlogger. But reality had other plans. A decade of Amazon selling had armed him with knowledge — and a community hungry for tran...