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3 Life-Changing Lessons from 10 Years in Business

branding secrets Jun 20, 2025
 

Over the past 10 years of building businesses, I’ve learned countless lessons. But if I had to distill everything down to just a few key insights, here’s what I’d share with you — the foundational truths that have helped me grow not just one business, but a future filled with limitless potential.

1. You’re Building Two Businesses: Today & Tomorrow

This is the first major lesson I want to share: You’re not just building your business of today — you’re building your future business at the same time.

Back in 2015, when we first started, I had no idea just how fast things would change. Business models evolve. The economy shifts. Life circumstances change. But one constant is this: those who think long-term and plan for tomorrow are the ones who thrive.

We're living through a technological revolution. The rise of artificial intelligence is as impactful as the birth of the internet — maybe even more so. What we do today lays the foundation for who we become and the results we’ll see year...

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Zero To 250K Community: The Branding Secrets of Calorie Deficit With Sammi đź’Ž

branding secrets Jun 19, 2025
 

In this blog post, I want to introduce you to someone truly extraordinary — Sammy. Over the last few years, she’s undergone a complete life transformation. Not just physically, but mentally, emotionally, and spiritually. From losing over 11 stone to growing a powerful online community of over 215,000 people, her journey is the perfect example of how one moment of decision can change everything.

The Unexpected Start of a Global Movement

What started as a small private Facebook group between Sammy and her sister — just a place to stay accountable and motivated — quickly snowballed into something far greater. At first, it was just a few people. Then dozens. Then hundreds. Today? A thriving community of over 250,000 people, with a waiting list of 10,000 more.

But it didn’t happen overnight.

In fact, for the first 18 months, Sammy was posting into the void. Her sister had gone quiet, and the group felt like tumbleweed. But Sammy stayed consistent. Not for likes, not for followers — but ...

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Zero To $3K Per Month: The Branding Secrets of Adam Pearson đź’Ž

branding secrets Jun 12, 2025
 

In today's world, building a personal brand is one of the most powerful things an entrepreneur can do. Recently, I had the chance to sit down in person with Adam Pearson, an inspiring Amazon FBA entrepreneur who has built not only a thriving business but also a personal brand that’s helping others do the same. In this post, we’ll unpack Adam’s journey — from starting his Amazon FBA business to building an audience and launching his mentorship programs.

How It All Started

Adam didn’t start his personal brand with the intention to monetize. Just four months after starting Amazon FBA, he began documenting his journey. His original goal was simple: to hold himself accountable and track his own progress.

"I wanted to be able to look back after a year and see where I started," Adam said. That documentation soon turned into a digital footprint that would become incredibly valuable down the road.

Choosing The Right Platforms

Adam initially focused on TikTok, where short-form content allow...

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Zero to 500K: The Branding Secrets of Reezy Resells đź’Ž

branding secrets Jun 05, 2025
 

In the ever-evolving world of online business and personal branding, few stories are as raw, real, and inspiring as that of Mike Rezendes — better known as Reezy Resells. With over a decade of selling on Amazon and half a million YouTube subscribers, Reezy has built not just a business, but a mission-driven brand that changes lives. Here's how he did it.

It Started with a Skateboard and a Dream

Reezy’s passion for video started long before YouTube existed. As a kid, he’d splice skateboarding clips together using two VCRs. He wasn’t just filming tricks — he was chasing a deeper desire to be remembered. Growing up in poverty, he saw personal branding as a pathway to significance.

That hunger to matter, to be somebody, ultimately collided with technology — and YouTube became his canvas.

The Pivot from Vlogging to Value

At first, Reezy envisioned himself as a vlogger. But reality had other plans. A decade of Amazon selling had armed him with knowledge — and a community hungry for tran...

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