Zero to 500K: The Branding Secrets of Reezy Resells 💎

In the ever-evolving world of online business and personal branding, few stories are as raw, real, and inspiring as that of Mike Rezendes — better known as Reezy Resells. With over a decade of selling on Amazon and half a million YouTube subscribers, Reezy has built not just a business, but a mission-driven brand that changes lives. Here's how he did it.

It Started with a Skateboard and a Dream

Reezy’s passion for video started long before YouTube existed. As a kid, he’d splice skateboarding clips together using two VCRs. He wasn’t just filming tricks — he was chasing a deeper desire to be remembered. Growing up in poverty, he saw personal branding as a pathway to significance.

That hunger to matter, to be somebody, ultimately collided with technology — and YouTube became his canvas.

The Pivot from Vlogging to Value

At first, Reezy envisioned himself as a vlogger. But reality had other plans. A decade of Amazon selling had armed him with knowledge — and a community hungry for transparency and truth. Instead of selling overpriced courses or hyped-up promises, Reezy chose to educate… for free.

His tipping point? Reading Crush It by Gary Vaynerchuk.

“That book changed everything,” Reezy recalls. “It showed me that I could build a personal brand by documenting, by educating, by sharing. Not by faking.”

From Snapchat to Six-Figures

Reezy’s early content was simple: Snapchat stories turned sideways so they’d work better on YouTube. His approach? Real, raw, and unfiltered documentation. He showed what a day in the life looked like, from flipping used books to Amazon sourcing runs.

It didn’t matter that he had just 2,000 subscribers — people were already messaging him saying, “You changed my life.”

His first $100 from YouTube ads felt like proof of concept. It came easier than his first Amazon sale — and he realised he was onto something big.

Storytelling That Resonates

What made Reezy stand out wasn’t just information — it was authenticity. Sharing his upbringing, struggles, and failures made others feel seen and heard. His story became the bridge that turned viewers into lifelong followers.

“I never knew people would be so moved by my story,” he says. “But when I started getting messages from people saying I saved their family — I found my purpose.”

YouTube as a Long-Term Asset

Reezy’s strategy was clear: play the long game. Unlike stories that disappear in 24 hours, YouTube videos have an evergreen shelf life. Viewers binge playlists like Netflix series — building trust, loyalty, and connection over hours, not seconds.

And unlike fleeting viral content, YouTube rewarded his authenticity and depth. As Reezy puts it, “YouTube is the lighthouse. It’s your beacon. It’s one-to-many. It's where you build real relationships.”

Letting Purpose Lead the Business

Reezy didn’t monetise right away. He gave without asking for anything in return — until necessity forced his hand. When he bought a home in California and hit financial pressure, he finally launched his course.

The result? It helped people go from zero to six figures. And it taught Reezy a vital lesson:

“If I don’t offer a course, they’ll buy a bad one from someone else. If I really care about them, I have to put my knowledge into a product. It’s my responsibility.”

Products, Not Just Popularity

While many chase brand deals or rely on ad revenue, Reezy emphasizes that real business comes from having offers — products, services, mentorships.

“Ads are great, but the real income is in selling transformation. Helping people lose weight, grow a business, get out of debt — that’s value people pay for.”

He now structures his offers across different price points — from low-ticket digital content to premium mentorships — knowing each serves a different part of his audience.

Imposter Syndrome Is Real. Do It Anyway.

Even with years of success, Reezy admits he struggled with imposter syndrome. He questioned whether people would actually pay him. Whether he was "qualified" to teach.

But what changed it all? Seeing the results of his students.

Now, he’s unapologetic about monetising — not out of greed, but out of service. Because, as he wisely notes: “People who pay, pay attention.”

Final Words of Wisdom

If you’re building a personal brand, here’s Reezy’s advice:

• Start with your story. Document, don’t fake.

• Give before you ask. Provide value without expectation.

• Post relentlessly. Build a body of work people can binge.

• Create products that help. Don’t rely on ads — sell outcomes.

• Own your voice. Whether you wear a suit or a hoodie, be you.

In a digital world full of noise, Reezy Resells is a reminder that truth still cuts through. His story isn’t just about Amazon or YouTube — it’s about purpose. It's about making sure your name is remembered… for the right reasons.

You can follow his journey at https://reezyresells.com/