3 Life-Changing Lessons from 10 Years in Business

Over the past 10 years of building businesses, I’ve learned countless lessons. But if I had to distill everything down to just a few key insights, here’s what I’d share with you — the foundational truths that have helped me grow not just one business, but a future filled with limitless potential.

1. You’re Building Two Businesses: Today & Tomorrow

This is the first major lesson I want to share: You’re not just building your business of today — you’re building your future business at the same time.

Back in 2015, when we first started, I had no idea just how fast things would change. Business models evolve. The economy shifts. Life circumstances change. But one constant is this: those who think long-term and plan for tomorrow are the ones who thrive.

We're living through a technological revolution. The rise of artificial intelligence is as impactful as the birth of the internet — maybe even more so. What we do today lays the foundation for who we become and the results we’ll see years from now. Winners anticipate. Losers react.

💡 Daily Practice Tip: Carve out 30-60 minutes every day for what I call “growth tasks.” These aren’t maintenance tasks that keep things running — they’re the high-leverage actions that shape your future. Deep work, content creation, networking, personal development, brand building — this is where future success is born.

2. The More You Grow, The More Your Business Can Grow

Your business can only grow as fast as you do.

When I think back to those late nights listening to Jim Rohn in 2015, I remember one powerful quote: “Your business is a direct reflection of you.” And it’s true. Business is a mirror — every challenge you face externally is usually solved internally through personal development.

The skillsets you build, the confidence you grow, the emotional resilience you develop — all of these are tools that will serve you through the inevitable ups and downs of business.

👉 Whether it's mastering SEO, crafting high-converting product listings, systemising your operations, or understanding AI integration — all progress begins with learning.

And more than that — you learn about people too. You develop the ability to identify red flags, protect your energy, and stay true to your core values. You stop being everything to everyone and start becoming magnetic to those who align with your mission.

3. You Must Be Relentless for the Long Term

No one’s coming to save you. If you want it, you have to go get it.

This journey is not for the faint of heart. It’s long. It’s tough. It will test your patience, your belief, and your character. But the key is this: Don’t judge your progress in one year — look at what happens over 10.

The most inspiring entrepreneurs I’ve studied — from Jeff Bezos to Elon Musk — were misunderstood for years. But they kept going. Because they believed in what they were building even when no one else did.

And guess what? One day, it wasn’t a dream anymore. It was reality.

🚀 Your job? Stay committed. Stay patient. Be willing to be misunderstood if you know deep down that you're building something meaningful.

Final Thoughts

Hitting our 10-year milestone has been a surreal experience — especially coming off the back of our biggest and most impactful Systemised Summit ever.

These three lessons — building both present and future, personal growth, and relentless long-term commitment — have shaped everything we’ve done and everything we’ll do moving forward.

So now I want to ask you:

What lesson are you taking with you today?